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DESYNK — PRESS KIT
@desynktv · desynk.collabs@gmail.com
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Everything here is cleared for editorial, sponsor and partner use.
If you need a size or format that isn't in here, just ask.


WHAT'S IN THE BOX
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DESYNK-brand-guidelines.pdf    One page: mark, colours, fonts, do/don't.
                               Read this first if you're laying anything out.

logo/
  desynk-lockup.svg            VECTOR MASTER. Text already converted to paths,
                               so no font needed. Scale to any size. Use this
                               one wherever you can.
  desynk-lockup-4096.png       Vertical lockup, 3157x5400, transparent
  desynk-dagger-4096.png       Symbol only, 4096x4096, transparent
  desynk-lockup-mono-white.svg One-colour versions for print, embroidery,
  desynk-lockup-mono-black.svg   stamps and single-ink jobs.
  desynk-dagger-mono-white.svg   White on dark, black on light.
  desynk-dagger-mono-black.svg

avatar/
  avatar-black.png             4096x4096, circle-safe, on true black
  avatar-transparent.png       4096x4096, transparent
  avatar-stacked-black.png     4096x4096, dagger + DESYNK beneath it

banner/
  banner-with-logo.png         7680x2560, symbol + wordmark
  banner-wordmark-only.png     7680x2560, wordmark only

social/
  social-card-1200x630.png     2400x1260 Open Graph / link-share card
  app-icon-1024.png            1024x1024 app icon


COLOURS
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Background   #000000   True black. Intentional. Please don't substitute a
                       soft black — it reads as washed grey next to the mark.

Wordmark gradient, left to right:
  #ff8a1e  ->  #ff3d3d  ->  #ff2a6d  ->  #c22ad0
  (0%)         (40%)        (70%)        (100%)

Dagger gradient, top to bottom:
  #f215ed (tip)  ->  #f5642f (base)

Seam / tear   glow #ff9ab0   core #fff2f4
Body text     #e9e2e6        Kickers #ff9ab0


TYPE
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Display   Chakra Petch  (500 / 600 / 700), wide tracking at display size
Body      Inter

Both are free and open-licence:
  fonts.google.com/specimen/Chakra+Petch
  fonts.google.com/specimen/Inter


USING THE MARK
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The mark is a dagger / down-check in molten colour. The wordmark is
deliberately DESYNCED: the type is split across the middle and the bottom
half is nudged right, with a bright seam where the halves tear apart.

The tear belongs on the TYPE ONLY. Never on the symbol.

Clear space   Keep at least the height of the dagger's notch clear on all sides.
Minimum size  The wordmark stays legible down to ~24px tall. Below that,
              use the symbol on its own.

Please don't:
  - recolour it
  - add a stroke, outline or drop shadow
  - put the seam/tear on the symbol
  - rotate it
  - place it on a busy background without the black plate

On light backgrounds: use a transparent file over a dark panel, or the mono
black version. The mark is designed for dark UI.


CONTACT
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Business, sponsorship and press:  desynk.collabs@gmail.com
Usually answered inside 48 hours.
